Wimbledon defends after accusations of “punching” Djokovic


Wimbledon defends after accusations of “punching” Djokovic
(Supplied by Tennis World USA)

Wimbledon responded to the accusations following their resolution to marginalize Novak Djokovic and exclude him from key parts of their promotional marketing campaign, just like the official poster. “We’re very proud to have Novak in our promotional video and for presenting him as one of many champions that different gamers ought to problem,” Wimbledon mentioned per Sportskeeda.

Nevertheless, Djokovic is framed as a “Champion to Beat” and is featured for a really brief time within the promotional video. WTA participant Andreea Prisacariu thinks this was one other punch thrown at Djokovic. “It is high-quality, allow them to do no matter…

I’m uninterested in nearly everybody punching Nole. He’s too massive for them. That is the reality,” Prisacariu wrote on Twitter. You possibly can watch the controversial Wimbledon video advert beneath.

“Creatively, the tip scene of the promotional video options a few singles gamers which are offered as challengers, so neither Novak nor Jelena is featured at that second,” Wimbledon acknowledged.

Listed below are a few of the YouTube reactions to the promotional video from tennis lovers around the globe:

Selling Djokovic is part of the general technique

Wimbledon’s organizers specified that the controversial video is only a piece of their promotional technique.

“As we close to the event, together with the interval whereas it’s held, Novak shall be one of many highlights of our technique. Likewise, we’re certain that the followers had been thrilled with our social media content material that celebrated Novak’s newest Grand Slam accomplishment, in addition to the ‘rewind’ to his celebration along with his household at Centre Courtroom,” Wimbledon acknowledged.

Novak Djokovic and Elena Rybakina, the final yr’s Wimbledon conquerors, obtained restricted house within the newest promotional marketing campaign launched by the English grand slam. The 2 champions’ names weren’t talked about in any respect within the description of the marketing campaign they usually appeared for about 1 second within the promo trailer.


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