Tennis Channel, Tennis-Level Launch On-line Merchandise Web site


Tennis Channel and racquet-sports gear retailer Tennis-Level have entered a multiyear e-commerce settlement providing premium tennis clothes, gear and equipment to the community’s passionate tennis fan base. The partnership consists of the launch of a white-label tennis and pickleball store on the channel’s, the game’s largest on-line platform, and a brand new merchandise website at, which can launch as we speak throughout Roland Garros- probably the most prestigious clay-court occasion in tennis and one among its 4 Grand Slam occasions.

“This is step one in seamlessly bringing collectively a multi-media tennis platform and ecommerce, and we predict the tennis followers will find it irresistible.”

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Followers who commonly use Tennis Channel’s website to comply with match attracts, scores, and dwell and on-demand matches now have the prospect to buy tennis and pickleball merchandise in an simply accessible, unparalleled house that’s tailor-made to the positioning’s signature design. The brand new e-commerce options drastically improve the customer expertise and convey collectively Tennis Channel and Tennis-Level, two of the industries’ most-visited locations.

Tennis Channel, as the game’s media residence, will help the brand new store with promotion throughout its tv, digital and social media platforms. Amongst different efforts, this may embody studio segments dedicated to throughout match protection, on-air reminders, branded content material, on-line billboards, and social integrations.

“Tennis-Level is really the perfect accomplice in serving to Tennis Channel launch and notice the fullest potential of,” stated Ken Solomon, President, Tennis Channel. “We share strikingly comparable philosophies in media and e-commerce. Each organizations develop the sports activities we serve by means of relentless innovation and the harnessing of latest applied sciences to make tennis extra accessible and pleasing to extra folks than ever earlier than. We’re excited to mix our complementary strengths in creating and creating new breakthrough international alternatives collectively.”

Tennis-Level, a fan-trusted model with a world footprint, provides a strong retail website that reads like a who’s who of probably the most recognized and broadly used manufacturers by skilled and leisure tennis gamers around the globe. A small sampling of merchandise accessible on the positioning embody racquets from Wilson, Babalot, Head and Yonex; sneakers from adidas, Nike, Okay-Swiss and Asics; attire from Fila and Lacoste; and pickleball paddles from JOOLA, Gamma and Onix. Tennis-Level’s knowledgeable buyer care workforce will help clients to make sure distinctive service.

“Our companions at Tennis Channel share our ardour to develop the sport and it’s thrilling to convey collectively two international manufacturers and create a novel expertise for tennis followers,” stated Colleen Leonard, Chief Model Officer, Signa Sports activities United. “This is step one in seamlessly bringing collectively a multi-media tennis platform and ecommerce, and we predict the tennis followers will find it irresistible.”

Tennis Channel additionally plans to introduce a private-label line of merchandise devoted to the community’s distinctive model. Solely accessible on, the product line is predicted to launch in 2024.

The partnership is a primary for Tennis Channel’s mother or father firm Sinclair Inc., which continues to discover revolutionary methods to interact customers by means of their passionate communities.




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