How superior analytics (like strokes gained) are altering girls’s golf

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The LPGA Tour partnered with accounting agency KPMG two years in the past to carry superior analytics to girls’s golf.

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Superior analytics has taken over sports activities prior to now decade. From the hardwood to the diamond (and past), number-crunchers have reshaped the way in which sports activities are performed on the highest stage. The best emphasis has been on effectivity and it’s made every little thing from coaching to gameplay a science greater than an artwork.

The identical is true in skilled golf. With information like smash issue and strokes gained accessible to the highest gamers on the earth, the sport has modified measurably within the present period.

Nevertheless, till just lately, that luxurious was not accessible within the girls’s recreation as strokes gained have been solely accessible on the PGA Tour. The women on the LPGA Tour solely had entry to rudimentary stats.

That modified two years in the past when the LPGA Tour partnered with accounting agency KPMG to carry superior analytics to the ladies’s recreation.

“There’s a disparity between what the lads take pleasure in by way of information and analytics and what the ladies have,” KPMG CEO Paul Knopp stated on the time. “We thought that was not proper. We needed to see a extra equitable world on the subject of the sport of golf.”

The KPMG Efficiency Insights platform was launched on the 2021 Ladies’s PGA Championship, and this week they rejoice two years for the reason that preliminary rollout. In that point, KPMG has collected 1.5 million photographs from LPGA professionals, giving gamers essential data wanted to diagnose flaws of their video games and enhance efficiency.

“It’s been actually gratifying to see what that may do for the LPGA,” stated Shawn Quill, Managing Director, KPMG Sports activities. “It’s been actually cool to see how the gamers work together with the information and the way it’s been useful to them in honing and refining their recreation.”

With superior analytics like strokes gained accessible to LPGA professionals, they’ve been capable of get an entire perspective on the strengths and weaknesses of their video games. With the power to match their stats in opposition to different professionals, they’re capable of see the place they’re gaining — and shedding — photographs in opposition to their friends on a weekly foundation.


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America Solheim Cup captain Stacy Lewis has been utilizing these insights to organize for this fall’s biennial staff competitors as nicely. With KPMG giving her entry to strokes gained information for potential Solheim Cuppers, she’s utilizing analytics to tell her alternatives and pairing as a lot as she will.

“You’ll be able to go all the way in which to all the way down to what kind of participant goes to play greatest on the golf course,” Lewis stated final winter. “We’re going to make use of [analytics] as a lot as we will.”

Entry to those stats has additionally modified the way in which the ladies’s recreation is roofed by the media and consumed by followers. With sturdy information accessible to scribes and broadcasters, it’s simpler to contextualize efficiency and inform richer tales about the very best golfers on the earth.

“It’s supplied a extremely attention-grabbing backdrop to girls’s golf that has all the time been wanted,” Quill stated. “Numbers are so large in sports activities. They actually carry alive the efficiency of the athlete. To have the ability to have that for the LPGA Tour has been nice to see.”

Strokes-gained information isn’t solely reserved for these within the inside circles of professional golf anymore, both. This week, KPMG and the LPGA Tour introduced the launch of a new net portal, which offers followers entry to the identical information the professionals have.

“For a few years, males’s skilled golf has supplied followers entry to superior shot-level information,” stated LPGA Commissioner Mollie Marcoux Samaan. “The KPMG Efficiency Insights program has been a gamechanger for the LPGA Tour and our large athletes. KPMG helps us stage the enjoying discipline, supporting our gamers in reaching peak efficiency and enhancing how coaches, followers, and the media, analyze and expertise the sport.”

Simply two years faraway from the launch of this system, nevertheless, this system has solely scratched the floor of prospects. As this system continues, anticipate to see much more sturdy use of the KPMG Efficiency Insights program from gamers, media and followers.

“I feel we’re simply getting began,” Quill stated. “The extra information you acquire, the extra insights you’ll be able to achieve. I feel it brings to life the standard of the competitors. And it permits comparability, each historic and present, which will likely be very attention-grabbing.”

Zephyr Melton

Golf.com Editor

Zephyr Melton is an assistant editor for GOLF.com the place he spends his days running a blog, producing and modifying. Previous to becoming a member of the staff at GOLF, he attended the College of Texas adopted by stops with the Texas Golf Affiliation, Group USA, the Inexperienced Bay Packers and the PGA Tour. He assists on all issues instruction and covers newbie and ladies’s golf. He may be reached at zephyr_melton@golf.com.

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